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NEWSLETTER No. 368
The RNIB has led major initiatives to raise awareness of sight loss and improve accessibility across the UK. In partnership with LADbible Group, the Blind Hijackers campaign challenged misconceptions by placing blind creators at the centre of popular content, reaching over 300,000 engagements and shifting public perceptions. Personal stories, such as BBC reporter Ian Hamilton’s partnership with his guide dog Major, alongside RNIB volunteers representing the organisation at Windsor Castle, highlighted independence, inclusion, and the power of volunteering. On a national level, RNIB advocacy has influenced political discussions, including calls for accessibility to become a priority in the House of Commons and campaigns to make voting accessible through BlindVotersCount. Despite this progress, serious concerns remain, with many patients in Wales still waiting too long for sight-saving treatment.